The Christmas Campaign
From a short brief
I developed the full visual language, shot design, aesthetic direction, pacing, and mood, expanding the initial concept into a complete universe.
From product & model photos provided
I conceived the creative concept behind each image, the ideas, narratives, and visual metaphors that transformed raw materials into a unified campaign.
All images & video generated using AI tools
then refined the output through manual corrections in post-production softwares, retouching, compositing, color grading and editing.
This project is a creative exploration
promoting a sneaker line through three distinct visual approaches, a clean product shot, a commercial piece, and a fashion-forward image, each designed to serve a different context and audience while maintaining a cohesive identity.
A product launch video created by combining AI-generated visuals with motion graphics, designed to introduce a new item with a polished, high-end feel that balances technical precision with creative energy.
Ad Mockup
A short creative treatment was developed as a reference piece to guide director Alvaro Stocker through the visual and tonal direction of the campaign.
